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How to fail with Twitter

How to fail with Twitter

I’ve been using Twitter since 2007, and though I’m not in the same league as celebrities (or z-listers)  who count their followers in hundreds of thousands, I’m comfortable knowing that my following has been grown organically, I’ve never ever paid for new followers, and I do know and recognise most of them in the virtual world we populate. There’s much been written about how to use social media – most of it crap, and most aimed at marketing, brand promotion…

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Content Matters – But People Matter More!

Content Matters – But People Matter More!

I was recently asked to participate in a KM roundtable event that APQC are organising on the subject of Content Management Systems (CMS).  They wanted to gather some perspectives from KM professionals and thought leaders (their wording, not mine) active on Social Media to answer a few questions on the best way for creating and gathering internal enterprise content, organising and maintaining that content and making it easily accessible to employees and other stakeholders. The questions and my response as…

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30 ways to fail on Twitter

30 ways to fail on Twitter

Culled and curated from a few of my archived blog posts, a few tips on Twitter protocol that might enhance your social media credibility and encourage real people (not Bots) to follow you. However, to conform with the (slightly misleading) title of this blog post, which you’ve probably guessed was crafted to attract attention, just do the opposite of the items in this list! Don’t auto-reply to follows with a link to your free (but crap) ebook. Don’t provide an…

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Making The Case For Enterprise Social Networks

Making The Case For Enterprise Social Networks

Why is it that so many organisations still struggle to (a) understand what an Enterprise Social Network (ESN) is and (b) how it might benefit their business. Despite the fact that social networking technology has been around for over 10 years, there is still a general lack of social business maturity on the part of many organizations, who appear to lack the culture to be able to understand, appreciate, and leverage ESN’s. Gartner have reported that over 80% of Social…

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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring?

See on Scoop.it – The Social Web A very interesting comparison of several measurement tools and what they really measure. [note mg] For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling…

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What’s the point of Jelly?

What’s the point of Jelly?

I have to admit I’m attracted to anything new and shiny, and particularly products and services that aim to create or propagate value through networks and networking. I was therefore intrigued by the recent launch of Jelly, which has the gravitas and experience of Biz Stone (of Twitter fame) behind it. It certainly meets the “new” criterion, but I’m not so sure about the “shiny”. The principle behind Jelly is summarised in a short blog post by Biz Stone himself:…

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5 New Year resolutions that might make you more interesting (or less annoying).

5 New Year resolutions that might make you more interesting (or less annoying).

Having trouble deciding what your New Year resolution should be? Looking for something challenging, or maybe even life changing? Here’s a few behaviour changes to ponder, any one of which would potentially improve my own social media/social networking experience and probably that of many others! 1. Review and update your personal profile. Are you one of the growing number of self-proclaimed experts, gurus, ninjas and black-belts in your chosen trade or subject area? Yes, you might have a doctorate, or…

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13 Social Media Statistics For 2013

13 Social Media Statistics For 2013

Useful to see where we are with Social Media as we approach the end of the year (2013). Nothing too surprising here, i.e. the numbers just get bigger. Key statistics and trends from the Infographic: 30 percent of traffic from social media is from SlideShare. Snapchat declined two multi-billion acquisition offers from Google and Facebook. Over 35 million images with the hashtag #Selfie were posted to Instagram. L.L. Bean’s Woodland Creatures Pinterest board is the most followed with 4,689,706 followers….

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The 2013 Social Media Landscape [Infographic] – Brian Solis

The 2013 Social Media Landscape [Infographic] – Brian Solis

See on Scoop.it – The Social Web Stephen Dale‘s insight: I’ve kept track of the various iterations of Brian Solis’s Conversation Prism since he first made this available (Version 1) in 2008. This is the latest version (Version 4) which reflects some of the consolidation and disappearance of some brands since the last version. From the article: “For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important…

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