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Web 2.0 – a definition

Web 2.0 – a definition

There have been numerous definitions and interpretations of what Web 2.0 is, but I quite liked the description of it as a ‘participatory theatre’, where the principles and technologies of Web 2.0 evolve the user experience from hunting and gathering to creation and social connections. It is also said that: Web 2.0 can be characterised as nothing more than a massive social experiment, and one that harnesses the stupidity of crowds as well as its wisdom. Just like real life…

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Don’t give up

Don’t give up

For all those poor souls struggling to get their managers to grasp/understand/deploy social media tools in their work environment: It must be considered that there is nothing more difficult to carry out nor more doubtful of success nor more dangerous to handle than to initiate a new order of things; for the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order; this lukewarmness…

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