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Bullish on digital: McKinsey Global Survey results | McKinsey & Company

Bullish on digital: McKinsey Global Survey results | McKinsey & Company

See on Scoop.it – The Social Web CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. A McKinsey & Company article. The latest report from McKinsey on the state of digital enterprise (Social Business) offers some interesting insight on trends, as follows: 56 percent of businesses survey say digital engagement of customers is at least a top-ten company priority, and on the whole respondents report notable progress since 2012 in deploying…

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McKinsey Report on Web2.0 in the Enterprise

McKinsey Report on Web2.0 in the Enterprise

New research from McKinsey & Co. ‘The rise of the networked enterprise: Web 2.0 finds its payday‘ says that Web 2.0 technologies will be used to intensively connect what goes on inside a company with the external world, namely customers, business partners and suppliers. McKinsey calls this new kind of company the networked enterprise, which for business is probably a much more appropriate term than social networking, and it says companies employing this approach use management practices that lead to…

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How companies are benefiting from Web 2.0

How companies are benefiting from Web 2.0

The latest McKinsey quarterly report provides results of a survey of 1,700 executives from around the world who were asked about the value that they/their companies had realised from their Web 2.0 deployments. 69% of respondents report that their companies have gained measurable business benefits, which includes more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. The survey also found that the most successful companies integrated Web 2.0 technologies…

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