It’s understandable why some small business owners are reluctant to incorporate technology in their business operations. For one, it sometimes costs money upfront. For another, teams sometimes have to change parts of their operations in order to accommodate the new tech. Then there’s learning how to actually implement the tech so that it makes your operations more efficient and allows your company to meet customer demands.
While there are challenges that come with embracing tech for your small business, it doesn’t have to be overwhelming. And if you use the right tools, you will save enough money and see such significant results that you won’t ever look back to the days before tech. If you’re a small business owner who is exploring ways to revitalise your company, here are some simple tech tips to get you started:
Keep your website up-to-date.
These days, the importance of maintaining a company website that looks good and works well cannot be overstated. One way to ensure your site impresses visitors and meets the needs of your customers is to hire a PHP developer. PHP is used for most websites, and it powers a site from behind the scenes, so to speak. If you get the right developer, they will be able to make your site as powerful as it needs to be, as well as build an easy-to-use interface that you yourself can modify as needed.
When you search for PHP developers, be sure to discuss the scope of your projects and the skills and knowledge necessary to complete them. Along with having expertise in PHP, a qualified developer should also know how to effectively use project management tools and test suites.
Make sure your smartphone meets your needs.
One of the most basic ways to incorporate technology in your business operations is to get a good smartphone. Ask yourself whether your phone allows you to check email, make video calls and use the many apps available that can help you run your business more efficiently. If not, it’s time to upgrade your smartphone.
Fortunately, there’s a wide range of smartphone options on the market today. Consider your budget, do your research, and choose a phone and plan that meet your business and data needs.
Get a virtual phone number.
Another way to use tech for your small business is by getting a virtual phone number. In essence, a virtual number is not attached to any particular phone line (landline or mobile). Instead, the number operates in the cloud and can be accessed through your smartphone from wherever you are. This way, you can speak with customers and clients on the go without giving out your personal phone number.
If you take a few minutes to look at some other small business websites, you may notice that many of them have a blog page with written content related to their industry. This is becoming increasingly popular for a number of reasons:
- It builds credibility for your brand.
- It brings more traffic to the site.
- It helps you reach more potential customers.
- It provides a platform for your brand
Additionally, having a blog on your website can encourage engagement and build community through discussions in the comments section. This not only can help you reach new customers, but it also helps you to learn about your audience.
Having control over your brand design will also give you the edge by tapping into the latest research on ‘colour psychology‘ which can influence the behaviour of your readers or customers.
Giving your small business a boost through technology doesn’t need to be a daunting task. Start by bringing in a PHP developer, ensuring you have the right kind of smartphone, opening a virtual phone number and starting a blog on your website. In no time, you may see results that inspire you to explore other ways to use tech in your business operations.
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