I have to admit I’m attracted to anything new and shiny, and particularly products and services that aim to create or propagate value through networks and networking. I was therefore intrigued by the recent launch of Jelly, which has the gravitas and experience of Biz Stone (of Twitter fame) behind it. It certainly meets the “new” criterion, but I’m not so sure about the “shiny”.
The principle behind Jelly is summarised in a short blog post by Biz Stone himself:
“Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers……Jelly changes how we find answers because it uses pictures and people in our social networks….getting answers from people is very different from retrieving information with algorithms….it has the benefit of being fun”
Mmm, well I’d question whether this is anything like using a conventional search engine. I’d agree that getting answers from people is very different to getting answers (search results) from algorithms, and whilst this might be fun for some, it opens up the system to the mad and the bad, so you can forget about getting consistently serious or factual answers to your questions.
The concept behind the Android/iOS app is simple: take a picture of something and ask a question, and wait for the folks on your social networks (and their connections) to provide answers. This immediately limits the reach of who is likely to respond, since the question will only be seen by your followers and their networks, compared to, say, Quora, which has a global reach.
Answering questions about a picture is not exactly unique, and I believe I’d get a lot more relevant answers by using Google Goggles. But maybe the “fun” bit comes from the unpredictability of the answers you get by using Jelly?
When questions from your network come up, you can either answer them or swipe them away if you don’t have the answer; essentially, you’re being forced to make an instant judgment on whether you can answer the question, and once you’ve swiped it away, you won’t see it again unless you’ve starred it – which is a request to follow the answers.
The questions come up seemingly at random, with no ability to filter by subject matter, to avoid questions by nuisance users, or to go back to previous questions you may have dismissed by mistake.
I think it’s rather hopeful that the network-effect is going to create value from the questions and answers that get submitted, not least because of the problems in filtering out the trivia. I appreciate it’s early days, and maybe once the trolls and idiots have had their fun it might settle down into a more useful visual crowdsourcing environment. However, I remain sceptical, and find myself swipe, swipe, swiping away those endless trivialities such as “what should I pick from this menu?”, or “what am I drinking?”, or “do you like my iPhone cover?”. I noted that one Jelly user went out of his way to answer every question he could find with “feta cheese”, an endeavour which was either epic trolling, an attempt to make a point about the lack of junk filtering on Jelly, or possibly both.
So, having tried it, albeit for a limited period, I have to admit I can’t see the point of Jelly. If I want a question answered I’ll stick with Google+, Twitter, Facebook or Quora, and if I’m out and about I’ll use Google Goggles. But, don’t take my word for it, try it yourself and see what you think. Maybe I’m the wrong demographic and that there is a latent network of people who thrive on trivia out there. If so, it should do well, but it’s not a network that I want to belong to!