What has Yahoo! Actually Acquired: A Snapshot of Tumblr in Q1 2013 – GlobalWebIndex

What has Yahoo! Actually Acquired: A Snapshot of Tumblr in Q1 2013 – GlobalWebIndex

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Yesterday (20th May 2013) Yahoo! finally confirmed its all-cash acquisition of the social media platform, Tumblr. Will there be a conflict of demographics, i.e.Yahoo’s more sedate and aged demographic vs.Tumblr’s young, cool, informed and fickle user-base? Time will tell!

Stephen Dale‘s insight:

Yesterday (20th May 2013) Yahoo! finally confirmed its all-cash acquisition of the social media platform, Tumblr.

According to latest research (Q1 2013), 73 million people have created a Tumblr account which equals 5% of the total internet users at a global level.

One of the major things Tumblr has going for it is the youthfulness of its user base, and this is certainly something that Yahoo! , with it’s more ‘aged’ demographic, would have been attracted to.

46% of Tumblr’s active user base at a global level is between the ages of 16 and 24.  This compares to roughly 30% for Google+, 27% for Facebook, and 29% for Twitter.

It will be interesting to see what level of integration will take place beyween Yahoo!’s existing services and its new aquisition.  CEO, Marissa Mayer has indicated a hands-off approach, leaving David Karp to continue running the company he set up…that is once he’s finished counting his $1.1 billion dollar fortune!

See on www.globalwebindex.net

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