What has Yahoo! Actually Acquired: A Snapshot of Tumblr in Q1 2013 – GlobalWebIndex

See on Scoop.itThe Social Web

Yesterday (20th May 2013) Yahoo! finally confirmed its all-cash acquisition of the social media platform, Tumblr. Will there be a conflict of demographics, i.e.Yahoo’s more sedate and aged demographic vs.Tumblr’s young, cool, informed and fickle user-base? Time will tell!

Stephen Dale‘s insight:

Yesterday (20th May 2013) Yahoo! finally confirmed its all-cash acquisition of the social media platform, Tumblr.

According to latest research (Q1 2013), 73 million people have created a Tumblr account which equals 5% of the total internet users at a global level.

One of the major things Tumblr has going for it is the youthfulness of its user base, and this is certainly something that Yahoo! , with it’s more ‘aged’ demographic, would have been attracted to.

46% of Tumblr’s active user base at a global level is between the ages of 16 and 24.  This compares to roughly 30% for Google+, 27% for Facebook, and 29% for Twitter.

It will be interesting to see what level of integration will take place beyween Yahoo!’s existing services and its new aquisition.  CEO, Marissa Mayer has indicated a hands-off approach, leaving David Karp to continue running the company he set up…that is once he’s finished counting his $1.1 billion dollar fortune!

See on www.globalwebindex.net

Feel free to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInBuffer this pagePin on Pinterest

About Steve Dale

Stephen Dale is both an evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal development and knowledge sharing. He has a deep understanding of how systems and technology can be used to support learning and facilitate smarter working, where connections and conversations are the key to self-development and creativity within the organisation.
This entry was posted in Curation, Social Media, social web and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *